Geno is a strategist, creative director, and community designer with over 25 years of experience utilizing human-centered discovery methodologies, branding, and word of mouth strategies to create vibrant brands, organizations, and communities that have launched new client initiatives while sparking sustainable internal and consumer communities.

Geno has built youth-led prevention movements, sparked wonder and curiosity in the nation's classroom, grew a creative community around scissors, empowered people to take care and appreciate their public parks, developed a beacon of hope for those affected by addiction and birthed a community for cheese lovers.

Geno shines when uncovering the DNA of clients and their customers. He has walked that path with brands and organizations, including Fiskars Brands, the National Center for Families Learning, the National Council of Teachers of English, the Australian Childhood Foundation, BFGoodrich, Michelin, The Environmental Defense Fund, and Dairy Farmers of Wisconsin.

Geno is also a highly sought-after speaker. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Blackbaud BBCON (Australia), WOMM Japan, EXMA Bogota, EXMA Peru, EXMA Ecuador, The Good Business Summit, and the Word of Mouth Marketing Association, just to name a few.

He is a co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements + The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing. Geno was named to the Word of Mouth Marketing Hall of Fame in 2015.

Geno’s full-time gig is Creative Director for the National Council of Teachers for English. PFG is not in any way affiliated with NCTE.

Geno is also the Captain of The Shared Ship sharing a partnership with Brian Passon. The Shared Ship is a limited engagement consultancy. The Ship’s focus is on community building with a focus on the discipline of word of mouth marketing, workshops, and human-centered community strategies. You can learn more about the Shared Ship here.